Top 30 SEO Ranking Factors Every Beginner Should Know

200 SEO Ranking Factors Google considers to rank a site. But 30 SEOs are the most important factors that must be used to optimize the site for improving visibility in search engines.

SEO ranking factors are classified into two important types - on-page SEO and off-page SEO factors.

On page SEO Ranking Factors

1. Website URL structure - In order to improve visibility in search engines, the URL should be small and clear with a main keyword.

2. Meta Tags - This is one of the important SEO ranking factors. Meta tags should be optimized for the natural use of the target tag in the title, description, title tag, etc.

3. Avoid keyword density- over stuffing and keep keyword optimization in mind by keeping keyword density up to 1-2%.

4. Keyword Proximity - This means the distance of the main keyword from each other. Let's say your main keyword is SEO Services India. Now consider that the following sentences in India are affordable SEO services. There is 3 words in the proximity between SEO services and India. It is recommended that proximity should be low for better results.

5. To create an image ALT text - search engine, enter a keyword in the image of the ALT text and understand what the image is.

6. Internal and outbound linking optimization - Avoid bounce rates by linking relevant anchor text to target page. Add a relevant outbound link to make the post more authoritative.

7. Avoid duplicate content issues by linking the canonical tag- canonical tag and create only one web page to be the preferred version on the site.

8. Site Speed ​​- This is one of the most important SEO ranking factors. Customize site speed by up to 5 seconds by shortening JS and CSS scripts. Keep image size below 100 kb. Use CDN or Content Delivery Network to increase site speed.

9. Website Errors - The user experience is important in 2019 so all the 404, 500 errors are solved. You can use 301 redirects to remove or delete link juices or remove it if it is not connected to sites anywhere.

10. Sitemap - Sitemap are of two types - XML ​​sitemap and HTML sitemap. Both have their own separate tasks. The XML Sitemap Bot is meant to crawl the site and index it on the search engine. The HTML Sitemap is for providing navigation for a site containing many web pages.

11. Robots.txt - This is the file that allows or denies certain web pages or directories to crawl. According to an industry, the robots.txt file is created and uploaded on the site.

12. Redirect - Mainly redirection is of two types. The first is temporary redirection and the second is permanent redirection. 301 is permanent redirection which passes the link juice to a particular page. 302 is a temporary redirection and is only used for temporary purposes.

13. Mobile Friendliness - The mobile version of the site is necessary to be more visible in the SERP. With mobile-first indexing, a mobile version of the site is preferred by the search engine so that it can be ranked high on the desktop version.

14. Crawling and indexing - Crawling is the process of following the link through search engine bots. Indexing refers to linking web pages to search engine results pages. For better visibility, a site should be constantly crawled and indexed.

15. Adding Tracking Codes- Tracking code is important for tracking site's key metrics such as average time spent on site, bounce rate, traffic source, and conversion. You can set goals for engagement, conversion, event etc.

16. Breadcrumbs - This helps in providing proper navigation to reduce the number of steps to reach a particular goal page.

17. Text / HTML ratio - this should be around 25-70% This ratio refers to visible content for non-invisible content such as image.

18. W3C Verification - This HTML and XHTML markup helps ensure technical properties by checking if appropriate.

19. Schema Implementation- It enhances the meta description by providing valuable information to users. There are some common types of local, person, product, event, price and website schema.

20. Social Sharing Buttons - It promotes social sharing of posts or pages on social networks. The total stock count helps users to build credibility for the brand.

21. NoFollow- If you do not want to follow the link and want to pass the link juice, then add this tag as rel = "nadollow". This tag is mainly used for external links on the site.

22. Noindex - If you do not want special page index to be indexed then add a no index tag as follows <meta name = "robots" content = "noindex">

Off Page SEO Ranking Factors

23. Domain Authority- This domain or site has full rights. It ranges from 0-100, where 0 is the lowest and 100 is the highest.

24. Page Authorization - As the name implies, it is the right of a page based on the link shared on various sites. It ranges from 0-100, where 0 is the lowest and 100 is the highest.

25. Trust Flow - This is a score given to the site based on the reliability of the site to users. If the quality link building is performed compared to the trust factor for the site, the result will be good in high confidence flows.

26. Quotation Flow - This refers to the exact quote and brand sustainability on the web. To increase citation flow flow scores, create exact quotes on official sites.

27. Social Share- This encourages the trust to earn and share the post, which results in engagement on the site and social traffic.

28. Link Juice - This link has the authority given to the site and it is helpful to increase the page rank of the site.

29. Page rank- this is 0-10, where 0 is the lowest and 10 is the highest. To improve page rank, create quality links for web pages.

30. Anchor Text - This is a hyperlink text pointing to web pages on the site or other sites. It should be created by linking related or related keywords.

So optimize your site for these SEO ranking factors and drive traffic to the site on a large scale.