Top 78 Digital Marketing Interview Questions and Answers of 2019

Digital marketing is an area that offers new areas and challenges. Nowadays, most fresh graduates and entrepreneurs have questions about "How should I be prepared for my first digital marketing interview?", "Which are Top Digital Marketing Questions?", And "Where do I find the best articles for digital marketing interviews? Can get it?" ?. "

Dont worry; We understand that your requirement and enthusiasm is to enter the digital marketing area. Here, we provide a list of top interview questions on digital marketing.

Apart from this, we know your curiosity to visit the online marketing band-wagon. And, you are ready to take part in all the digital marketing interviews. We provide a list of digital marketing interview questions and answers. This digital marketing questionnaire will be helpful for both freshers and experienced candidates.

What is the purpose of reading this blog,

• Get interview questions on digital marketing with specific answers.
• To know the analysis-based questions.
• Know the common questions to be asked.
• Relevant questions for all types of roles in digital marketing.

1. What is SEO?

SEO stands for Search Engine Optimization. SEO is a technique to increase the traffic quality on your website. It is possible through organic search engine results.

2. Explain what is on-page and off-page optimization?

Website optimization results out of page optimization. On-page optimization is the changes made to a live web page.

Off-page optimization is the changes made to the offline website. These changes resulted in positive search engine ranking.
 

3. What is digital marketing?

Digital marketing refers to any marketing activity done online. It points to brand marketing strategies made through the Internet. In addition, it involves the technique,

• SEM (Search Engine Marketing)
• SEO (Search Engine Optimization)
• SMM (Social Media Marketing)
• Web Analytics
• Email marketing and
• content marketing

4. What steps should be taken if your ad gets disapproved?

If your ad gets disapproved, then analyze the reason for the disapproval. Solve the issue After editing you will have to wait for the approval status.

5. How is digital marketing classified?

There are two types of digital marketing,

• Inbound marketing

Sells through inbound marketing practices and services such as,

• SEO (Search Engine Optimization)
• SMM (Social Media Marketing),
• Content marketing and
• Branding

It creates awareness about the company and services for customers.

• Outbound marketing

This is a traditional way of marketing. It targets potential customers. In addition, this involves activities,

• Trade performance
• Advertisement in the newspaper
• Radio ads
• Seminar series and
• cold calling

6. What is keyword streaming?

Keyword Streaming means analyzing related keywords and choosing the best keywords for the website based on your goal, to generate organic traffic and lead within keywords.

7. Mention some useful digital marketing tools?

There are some useful digital marketing tools,

• SEMrush
• Google alerts
• Google Trends
• Google Analytics
• Send Express Link Popularity
• Open site explorer
• keyword search
• Digital Point Keyword Tracker
• Stumble upon
• Favicon generator
• Crazy eggs heatmaps and
• XML Sitemap Generator

8. What areas are there to use your keywords to optimize website rankings?

For better ranking, you have to put keywords in the following,

• Website Title
• Meta tag
• Website url
• Title and
• Web page content

9. What is Google AdWords?

Google AdWords is an advertising service created by Google. Businesses use it to display ads on Google and its advertising network. This is the most famous PPC advertising system in the world. This allows businesses to set budget for advertising. People who click the ad get paid. Ad service focuses on keywords.

10. Name some Google AdWords Ad Extensions?

• Call extensions
• Callout extension
• Promoting expansion
• Structured snippet extension
• Sitelink extension
• Affiliate Location Extensions
• App expansion

11. How can you improve conversion rates?

In online marketing, the conversion rate is the ratio of total visitors to visitors doing the desired tasks. Internet businesses measure successful conversions in different ways.

It largely depends on the nature of their business and goals. The increase in conversion rates is achieved by examining various site elements, especially on the landing page. You can also experiment with layout, functionality and style on landing pages.

12. What is a responsive web design?

Responsive web design is a relatively new approach to website design that performs well on different devices like web pages, desktop, mobile and tablet. This ensures that users have a great viewing experience, regardless of the device they are using. This exercise includes flexible layout, grid, picture and use of CSS media queries.

13. What do you know about AMP?

AMP (Quick Mobile Page) is an open-source library that gives users a straightforward way to quickly create web pages that are compelling, easy and loadable. Making a mobile-friendly web page easy for AMP publishers and marketers makes it easy. The aim of Google's AMP project is to create this new standard, which will benefit us all. In addition, it is supported by various platforms, and it is more consistent in all browsers.

14. What are the qualities of an effective PPC?

There are effective properties,

• Spacious

PPC is iterative. Therefore it is necessary to increase and replace the keyword list.

• Relevance

List targeted keywords.

• complete

Apart from the most essential keywords, it should cover "Long tail of search". 

15. What are "bad links"?

The following constitute bad links,

• Spam link from blog
• Links to non-indexed websites in Google
• Paid link
• Links to Low Page Rank and Less Traffic
• Links to websites that are irrelevant to your sites
• Link to link exchanges
• A link to similar anchor texts coming from different websites
  

16. Can you tell us what is the best way to get a natural backlink on your website?

If your website is newly launched, opportunities to get fast and natural links are not possible. But, a common way of obtaining a natural backlink is to write a guest post on your respective websites. It is very important that you do this only for reputed websites.

17. What should a person do to avoid the punishment?

To avoid fines,

• Avoid stealing images or text from other domains
• Do not link to another website with bad page rank
• Avoid redirecting users to another web page via refresh meta-tags
• Avoid using words like hypertext and link to your website
  

18. What are the key elements to optimizing PPC per conversion rates?

PPCs are key elements to optimizing conversion rate,

• Keep high level relevance between ads and similar landing pages
• Write relevant content for keywords on your website
• Review the design of your landing page. It should have correct color combination, GUI and layout.
• There should be an easy registration process on the web page. And of course, sign up for a newsletter.
  

19. What is the effective way to improve traffic to your website?

To improve traffic effectively, concentrate on referencing links and SEO. It helps in obtaining visitors and brand recognition. However, the most important factor is to focus on user retention.

20. What is the difference between branding and direct marketing?

Branding

An advertiser exposes his brand to major sites and applications. It reaches big audiences. There are some popular ways,

• Custom ad
• YouTube Advertising
• Remarketing and
• Display ad targets
  

Direct marketing

The advertiser shows interest in communicating with the target audience. The most common campaigns are

• Dynamic Search Ads
• Shopping ad
• Search Network Only
  

21. What is Google AdWords Re-Marketing?

Google AdWords Remarketing is a targeted marketing strategy. This helps the marketers reach those people who went to their websites but did not purchase. Re-marketing helps to target the right people with the right ad.

22. How do you evaluate PPC Landing Page good and attractive?

A landing page is evaluated by the following elements.

• Powerful title
• description
• A form to capture information
• Clay call to action
• Trust the symbols
• Helpful images
• appreciation letter
• Navigation
  

23. How do you stay updated with the latest digital marketing trends?

Digital marketing is a dynamic and developed area. It is important to be updated with blogs, books and webinars. Stay updated on the latest trends in digital marketing through the MOZ website.

Collect information on SEO and SEO keywords. Find blogs on digital marketing. It is good to consult an expert on all of these. In addition, read Neil Patel's blog post on digital marketing.

24. What activities are used to promote digital marketing?

There are activities to promote digital marketing,

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• content marketing
• ECommerce marketing
• Social media marketing and
• email marketing

25. What does "keyword" mean in digital marketing? What is the significance of it in SEO?

Keywords are entered in a search engine to find relevant information. Keyword for SEO and better page ranking are important. The way you enter keywords is reflected in your page's ranking.

26. Which is important: the rate of engagement (or) to followers / likes?

A high engagement rate is an excellent sign that your followers should listen to what you should say. It is mainly important for brands who want to present their products to the audience. Therefore, the rate of engagement is better than the followers / likes.

27. Name some digital marketing channel?

Many channels promote digital marketing. There are several online marketing channels,

• Affiliate marketing
• Display marketing
• email marketing
• Search marketing
• Social marketing
• social media
• social networking
• Online pr and
• Video ad
  

28. What are search engines?

The search engine provides accurate and relevant information through the World Wide Web. There are some popular search engines,

• Google
• Yahoo
• Bing
• Ask.com
• AOL.com
• Baidu
• Wolframpha and
• DuckDuckGo
• Internet archive
• Yandex.ru

29. What is PPC?

PPC means pay per click. It is an advertising technology to direct traffic to websites. It is also known as cost per click. Advertisers pay for the website owner when the ad is clicked. In other words, it is the amount spent to click on an advertisement.

30. What are the key metrics for measuring the success of paid search campaigns?

The success of paid search campaigns by following the metric.

• Quality Score
• Click-through Rate (CTR)
• conversion rate
• Cost per conversion
• Wasteful expenditure

31. What is Google AdWords?
Google AdWords is the most popular PPC advertising system in the world. It adheres to the pay-per-click model. Google AdWords facilitates the creation of ads appearing on the Google search engine and their other properties.

32. How do you write a great call for action?

The call to action should be quite simple and very clear. Here are tips on making a Perfect Call for Action.

• Use action-oriented text
• Make your button text big and legible
• Try the first person
• Keep it short
• Create urgency

33. Use anchor tag in SEO?

Anchor tag is an important feature in search engine optimization. It is used for writing clickable on hyperlinks. It helps to create a link with relevant text on the website / blog or web page. It also refers to other links to your site. It is known as Backlinks.

34. What are some techniques of Black Hat SEO?

Black Hat has some SEO techniques,

• Keyword stuffing
• Cloaking
• Gateway
• Link farming
• Hidden text etc.

35. What is Webmaster Tools?

Webmaster Tools is a free service by Google. It provides free data indexing. This indicates crawl errors. In addition, it provides search query and back-link information. It points to malware errors of the website. This enables XML submit a Sitemap.

36. Can you tell us why you do competitive analysis?

Competitive analysis is a very essential part when preparing a marketing plan for any business. It has been recognizing the competitors and is evaluating their strategies to find out the weaknesses according to their strategies and their own service or product. With this analysis, you can set up your USP (Unique Selling Proposal) and as a result you can decide which features to focus on to attract your target market.

37. What do you mean by spider?

Most search engines use programs called websites indexing spiders. Spider hyperlinks follow and collect text and meta information for the search engine database. It can rate the content being indexed to help search engines determine the relevance level for search.

38. Can you mention some PPC tools?

• SEMrush
• Optimizely
• Unbounce
• Keyword planner
• AdWords Editor
• AdWords cover

39. What is cloaking?

Clocking is a technique used in Black Hat SEO. It enables to create two different types of pages, where the page content for search engine spider is presented.

40. What is the difference between SEO and SEM?

• Seo

SEO enables your website to display in search engine results pages (SERPs).

• SEM

Search Engine Marketing is the SEM Search Engine Result page to buy space.

41. How would you improve PageRank?

The PageRank of a page improves the creation of backlinks. This authorization is done through sites and high ranking web pages.

42. 301 What do you mean by redirection?

301 redirect web browser and search engine reporting is a process that a web page or site has been permanently moved to a new location. 301 redirect contains the address for which the resource has been transferred.

43. How should you reduce website loading time?

The following ensures that decrease is the loading time of a website,

• Use external style sheets
• Use less pictures
• Optimize images and reduce the size of the file without affecting image quality
• Use CSS Sprites to reduce HTTP requests and more

44. What is robots.txt?

Robots.txt is a text file used to provide instructions to search engine crawlers. Instructions are on indexing and caching a web page, domain, directory, or a website's file.

45. How can you find conversion tracking in Google ads?

• Sign in to Google Advertising account.
• Click on the device, then choose Conversions from the drop-down menu.
• In the conversion table, identify the conversion action that is being checked in the "Conversions" column, then look for the "Tracking Status" column in that corresponding row.

46. ​​How should you use social media as a tool for customer service?

Social media is a great tool for customer service. You can communicate directly with the customer. You can use analytics for their feedback

47. How can you improve the quality score for an ad?

An ad's Quality Score depends on the quality of keywords, ads, and landing page. Use relevant keywords for landing pages and create ads accordingly.

48. How do you use social media for marketing?

Social media can be used to drive traffic and expose brands. You get leads by posting quality posts and pictures. You can be in different groups and comment on posts.

You can engage in pad marketing on Facebook and LinkedIn. You can use Facebook marketing to increase posts, increase page links, website visits, and more.

49. How do you use Twitter for business development?

The power of Twitter lies in the hashtags. Using trending hashtags, you can drive traffic to your site on a large scale.

50. What is PPC advertising?

PPC advertising is an online advertising model. Advertisers can display their goods or services for advertisements. Advertisers charge only when a user clicks on their ad. Therefore, the name "Pay-Per-Click" (PPC) comes. It can also be called a keyword advertisement.

51. How does PPC work?

Pay-Per-Click (PPC) uses search engine advertising to generate clicks for the marketing site. In the PPC campaign, we pay Google to give them an ad list for our site. By clicking our ad, the user receives the current cost per click (CPC) from our budget.

52. What is email marketing?

Email marketing uses electronic mail for advertising. You win the trust of the customers by making them trust. This encourage encourages repetition business. '

53. Define CRM?

CRM (Customer Relationship Management) is a way of maintaining and managing company relationships with customers. This refers to practices, strategies, and technologies that companies use to maintain customer interaction and data during the customer's lifecycle.

It also supports customer retention and sales growth. CRM system compiles information about customers on different channels. CRM systems can provide detailed information about the consumer's personal information, purchase history, preferences and other concerns.

54. Is Social Media Marketing suitable for B2C or B2B Businesses?

Social media marketing is important for both. But there is a different approach. B2C businesses can focus on light and fun social media posts. However, B2B businesses use social media to share valuable industry content. Therefore, as a tool to connect a business with its customers, social media is essential for both B2B and B2C. 

55. Is social media an essential part of marketing?

Guest blogging is one of the most powerful ways of outreach, but social media can help your outreach efforts significantly. Accordingly, connect with other influential people in your industry through social media, and then build relationships through interaction with them and help them to promote their content.

56. How do you use LinkedIn for marketing?

LinkedIn has more than 467 million users. It is an excellent place to share our credentials with the world. This is the ideal place to communicate online with your audience. Through Linkedin groups, you can answer questions and participate in discussions. Apart from this, you can demonstrate your industrial leadership.

57. Is YouTube Marketing Important?

Videos are becoming important in the world of social media marketing. YouTube is seen more than 4 billion times per day. Encourage your brand image with the help of videos. This enables customers to give a better picture of your business.

58. What is content marketing?

Content marketing aligns the demands of business and customer information with relevant content. Quality content can attract, create and change targeted audiences. Through blogging, social media and e-books, content marketers take many types of tricks to consistently inform and explain their customers. Content marketing is used by small and large scale businesses.

59. How important are keywords in content marketing?

Keywords are essential for content marketing. Without keywords, content marketing is impossible. Keyword plays an important role in SEO and content marketing. Without keywords, you can not get expected rankings and traffic. In addition, without the right keywords in your content, your customers will never be able to create it on your web page.

60. Can you tell some common tips for the success of social media?

• be creative.
• Post continuously.
• Let your passion and personality shine
• Engage in conversation.
• Encourage audience engagement
• Provide valuable content.
  

61. How do you measure social returns on investment?

Analytics supports us to know how social media posts are working. The basic rules are the same, like, likes, clicks, shares etc. We can use the conversion measurement tool on Facebook and optimized CPM.

62. What do you think of quality score?

Quality Score is evaluating the quality and relevance of your keyword and PPC ads. It is calculated from 1 to 10 for each keyword. Quality Score defines keyword quality as compared to ad text and landing page.

63. What are the factors affecting quality score?

Factors affecting Quality Score,

• CTR of the keyword (click through rate)
• Relevance of keywords and ads
• Landing page quality
• Historical account data
  

64. What type of business does affiliate marketing use?

All eCommerce sites, such as Amazon, eBay, etc.

65. What are the main pillars of affiliate marketing?

The main pillars of affiliate marketing are

• Merchant / retailer
• Publisher / Affiliate
• Client / End User
• Networks / offers for affiliates
  

66. What is the role of SEO (Search Engine Optimization) in Digital Marketing?

SEO is one of the main activities in digital marketing. SEO is used primarily to drive traffic to your website. This blog, site or pages, helps increase visibility in Google and Yahoo Bing. In essence, it receives your ranking on the first pages of search results.

67. What is the best form of marketing: PPC, SEO, or digital marketing?

PPC and SEO are a part of digital marketing. SEO, PPC, Display Media, and Content Marketing are strategies that are used to achieve goals like productivity. Generating more traffic is an important point.

68. What do you think about market automation tools?

We need different types of marketing tools to connect with our customers. We need to get involved with many tasks to increase returns on investment (ROI). There are some scalable devices to generate leads,

• Anygrowth
• GetEmail.io
• LeadFuze
• HubSpot
• Userfox
• constant contact
  

69. Why is online marketing preferred in offline marketing?

Online marketing is preferred because information about any product is easily available. Additionally, customers can immediately contact and respond. Improvements in campaigns are also easy.

70. What is needed for an effective PPC campaign?

The following are necessary for an effective PPC campaign,

• Split ad group
  

By dividing your ad groups into smaller and more related ad groups, you can increase CTR.

• Add more PPC keywords
  

By adding several keywords related to your business, you can extend the reach of your PPC.

• Improve landing page
  

Change the content and call-to-action in your landing page to align with specific search queries.

• Add Negative Keyword
  

To increase the relevancy of the campaign, add negative keywords.

• Review expensive PPC keywords
  

Analyze the rich and underperforming keywords. Try to avoid them

71. What are the primary models for determining PPC (pay-per-click)?

The primary models are

• Flat rate ppc
  

Flat rate PPC is where advertisers and publishers (search engines) agree on a fixed amount that will be paid for every click. The publisher has a card for the PPC scheme based on different areas of his website. This amount varies according to the content which attracts more or less persons.

• Bidding based PPC
  

Here, the advertiser plays with other advertisers in a private auction organized by a publisher. The dealer will notify the publisher for the maximum bid he is willing to pay. Common practice among bidding-based PPC websites like Google AdWords is to charge more than the next most important bidder.

72. Can you tell us how you can access Facebook?

To increase access to Facebook:

• Buy some ads
• Improve your Facebook EdgeRank
• Stop Using 3rd Party Tools
• Keep creating your own website and email list.
  

73. Define Keywords in Digital Marketing? How important is this?

A keyword is a word or phrase used by potential consumers in Internet search. Keywords are important for every business website because they run web traffic targeted to your business.

74. How should companies measure their social media marketing success?

Traffic, Leads, and Clients: Success is measured using the metrics you use for any other advertising activity. Knowing your social media reach can help you to count the number of followers. The bottom line that defines success, how many people are on your website, how many of them are qualified, and how many of them actually become consumers.

75. How to Write a Correct Marketing Email?

When it comes to writing a great marketing email, you should understand the following tips in the body of your email.

• Use actionable language.
• Copy your subject line and align email copy.
• Establish Relevance.
• Talk about the benefits, not the features.
• explain briefly.
• Use actionable language in your call-to-action
  

76. What do you know about whatsapp marketing?

Whatsapp Marketing is a new way of marketing, where digital marketers use many tasks given by WhatsApp to reach out to potential clients and clients. Whatsapp marketing platform is a tool for a private channel to share content and messages as the most preferred platform marketers and advertisers. It promotes multimedia content so that you can share video, brochures, audio, links, catalogs and business related information of any kind through whatsapp. It also provides real-time direct communication with your consumers, employees or viewers.

77. Explain what are the elements of viral video?

Viral video can have some elements needed to be viral.

• A video should be entertaining and informative.
• Make enough compelling to stick through the audience for the first 20 seconds of your video.
• The relevance of time should be seen as it encourages the viral potential of the campaign.
• Know your audience in terms of their likes, dislikes, emotional attractions, culture, etc.
• You need to use some attractive lines or phrases and your video should be small and two-to-point.
• To include the widely searched key words, grab a note with relevant tags and create a compelling title.
• Broadcast your videos to influencers, journalists and bloggers for whom it is most relevant.
  

78. Which KPIs will you use in social media reports?

The KPI (main performance indicator) should be combined with business goals and objectives. Many KPIs should be used in the social media report

• Number of active fans / followers
• Like, Comment and Share Number
• Many brands mention.
• Traffic data
• social relations.
• Video / slideshow view, etc.
  

So, these questions are mostly asked in digital marketing interviews. Apart from this, these digital marketing interview questions and answers will help you get that dream job in digital marketing.